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On the occasion of the Olympic Games, Barbie, Italia Team and EA7 Emporio Armani collaborate to celebrate the athletes of the Italia Team: there are three unique Barbies (read our interview on Barbie with vitiligo) created for the occasion with outfits by EA7 Emporio Armani, which will be auctioned in support of the FIAGOP – Federation Italian Associations Parents and Healed Pediatric Oncohematology Onlus.
The three dolls they will fly to Tokyo together with the Italia Team, to be exhibited exclusively at Casa Italia Tokyo 2020 and to be admired in all their incredible details.
The first doll to be unveiled is the one wearing the Italia Team uniform at Tokyo 2020: the exclusive graphics that personalize the garments is a tribute to Japanese culture: the Rising Sun, symbol of Japan, is reinterpreted with the colors of the Tricolor , while the writing ITALIA, recreated with characters that recall the Kanji script, contains within it the reference to the Torii, the traditional gateway to a sacred place.
The other two dolls will instead be revealed during the women’s competitions; once again Barbie turns the spotlight on topical issues, because her mission, since 1959, is to inspire the infinite potential that is in every little girl. Thanks to Barbie, each of them has had the opportunity to play different roles in every area: with this project, we want to remind girls that they can aspire to be whatever they want, even in sports.
The three unique pieces represent an inclusive capsule, a theme dear to all the brands involved: EA7 Emporio Armani is in fact also a Partner of the Italian Paralympic Committee, while Barbie has focused on new models over the years with the aim of promoting diversity and inclusion.
On their return to Italy, the 3 One-of-a-Kind Barbie dolls will be auctioned for a very special purpose: to support FIAGOP, the federation that with its associates works every day to guarantee children with cancer and leukemia the right to health and a good quality of life and to ensure their families the necessary support. CONI supports the association by amplifying in particular the “I run for them – Children without cancer” event scheduled in Milan on 26 September 2021 and intended to support scientific research.
A highly valued project capable of uniting the three brands under the common goal of inspire future generations of women, in line with the principles of Olympism and gender equality promoted by the Olympic Movement: strive to achieve one’s goals and achieve one’s dreams, in sport, as well as in life, to the best of one’s ability and without discrimination.
Olympic Barbie Armani
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