Table of Contents
- John Nelson co-founded SEED Beauty and as CEO, helped launch and scale two of the fastest growing beauty brands in the history of the industry, ColourPop and Kylie Cosmetics
Then, Why is ColourPop so popular? ColourPop has kept a low price point, even lower than drugstore brands, with a quality product Makeup lovers love to buy things in quantity, like buying 12 different colored liquid lipsticks at once Being able to do that without breaking the bank makes it very attractive”
Is ColourPop ethical? ColourPop is Cruelty-Free ColourPop has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law
in the same way, Is ColourPop makeup toxic? Yes, ColourPop is phthalates-free Phthalates are used in cosmetics to make them more long-lasting But, they can harmful for those with allergies or sensitivities For those interested in all-natural makeup products, phthalates are considered to be a toxic ingredient
Are ColourPop cosmetics made in China? The products will be shipped and manufactured still in their California HQ! China requires animal testing for products that are physically sold IN China Because we are a US brand selling from the US, we are not held to the same requirements All ColourPop products will continue to be made here in sunny California
Who is ColourPop’s target audience?
Their target demographic is adolescent and millenial women and most of their marketing is done through social media and influencers
Who are ColourPop’s competitors?
Top Competitors of ColourPop
- Morphe 229 $45 Million
- theBalm 187 $35 Million
- Stila Cosmetics 150 $71 Million
- Tarte Cosmetics 138 $67 Million
- Beauty Brands 900 $350 Million
- butter LONDON 221 $42 Million
- Urban Decay Cosmetics 329 $300 Million
- NYX Cosmetics 178 $28 Million
Why is Kylie’s makeup failing?
Some TikTok users are throwing Kylie Lip Kits in the garbage bin The Sun speculates that Kylie Cosmetics may lose millions due to lost business partnerships, and reports that a source says momager Kris Jenner is in ‘crisis mode
Why is KKW beauty shutting down?
“We’re currently away working on a new, more modern, elevated and sustainable brand and customer experience – the way Kim has always envisioned,” a post reads on KKW Beauty’s Instagram page
Who actually buys Kylie Cosmetics?
In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on jointly building and further developing the beauty business into a global powerhouse brand
Did Ulta stop carrying Kylie Cosmetics?
The brand’s website is just a landing page and the products are deeply discounted at Ulta Beauty
Is ColourPop 100% vegan?
Colourpop is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients
