The new fashion in sneakers for the millennial generation are virtual shoes: the high fashion brand Gucci proposes its Virtual25, to be worn only online and at a reduced cost.
Gucci virtual shoes
Thanks to social distancing and the lockdown for the Coronavirus pandemic, today’s fashion is shown online.
However, these are not posts and photos on social networks, but real ones fashion creations that only exist online. The high fashion brand Gucci in fact offers the first virtual shoes, to be downloaded online and worn on virtual reality. The Virtual25 model it can be downloaded on the Gucci app or on the Wanna Kicks app, with which Gucci has started a collaboration. The sneakers will be visible and wearable only on virtual reality VR Chat and Roblox videogame: just take a picture or create your own avatar to see them.
The Virtual25 are available on the market for only 12 dollars, a competitive price compared to normal Gucci shoes that can be worn in reality. Obviously the virtual shoes point to a audience of very young people, the so-called digital natives who live daily on social media and gamers’ platforms. An innovative and up-to-date way to expand your sales target. From Gucci grass-stained jeans to virtual sneakers, the brand keeps up with the times and with the tastes of the new generations.
Like all shoes signed by the Gucci brand, this virtual model is not lacking in style. Fluo colors ranging from green to blue and an innovative way to fasten them with a wheel. In short, fashion is preparing for a new entirely technological and virtual turning point.
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