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When it was created, the first Bulgari Bulgari Roma watch it was certainly not meant to be offered for sale. In a short time, however, he managed to become one of the brand symbols. So much appreciated that in 2020 another watch dedicated to this first model was created: the Bulgari Bulgari Cities Special Edition, which is inspired by different capitals around the world.
But how was the first watch of the famous Roman mason born? How did it conquer the market in such a short time?
Bulgari Bulgari Roma watch
It was the 1975 when Bulgari, then already active for 91 years, presented the first watch with its logo. Before then the brand founded by the Greek silversmith Sotirio Bulgari, had made itself known as excellence in the area and abroad, in terms of high jewelry, but Bulgari was not new to creating trends and it was no less even that time, with his first watch.
The success of the Bulgari Bulgari Roma was immediate. It was a model with cylinder case in yellow gold decorated by written “Bvulgari” and “Roma” engraved on the bezel. A’limited edition which was supposed to be a gift for the hundred best customers of the maison, on the occasion of Christmas of that year. But the watch liked it so much that of course the requests increased and Bulgari extended its production.
Bulgari Bulgari watch: the first collection
Two years later, in 1977, here is born the first collection of Bulgari Bulgari watches like evolution of the Bulgari Roma predecessor. The secret of success of this watch can be found in his own design, a real homage to the Roman origins of the brand: if the cylindrical case remembers the columns of the monuments of ancient Rome, the bezel is clearly inspired by coins which bore the name of the emperor, while in the center they portrayed the profile.
As we said, the watch with time has become a symbol of the brand and has suffered over the years several changes while maintaining the original aesthetic traits. A clear example of how past and present are strictly connected not just from one time line (curious that we are talking about a watch), but also from fashion, yes modification, it changes and often, come back.
Bulgari Bulgari watch: a brand’s homage to its customers
As obvious as it is true, to do the history not only the talent, the excellent materials and how much innovation can be brought into a certain field. To become a real status symbol, it also matters how much a brand knows how to retain its buyers and with its first watch, Bulgari clearly demonstrated this.
Not only under such an important period for tradition, such as Christmas, he decided to give a gift to his most loyal customers, but she was also able to make them feel important: made them mirror in that clock face, just like modern emperors. Just as if, their names were actually engraved on the precious bezel.
