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The theme ofeco-sustainability is increasingly important and is increasingly involving many sectors, including fashion and beauty. The last one trend in fact of make up in fact, it is green. It is about waterless beauty, or as the name implies, cosmetics without water.
Experts have studied one new formulation that promises to do not only good for the environment, saving up precisely such a precious asset as thewater, but also to the skin. In fact, it seems that thanks to these new studies, the use of preservatives can also be reduced. At this point, we are curious to find out more.
Cosmetics without water: what they are
Waterless cosmetics are the new green trend of the world of make up.
One wonders, however, why among all the ingredients present in the formulations of the products, one has chosen to remove just thewater, however harmless element. Well, i reasons they seem to be multiple.
In the first place, decreasing the presence of water in cosmetics reduces it waste. This is very important, since water is a fundamental element for the planet and its inhabitants. Eliminating the water yes reduces also the use of preservatives, and it also makes it much more effective L’action gods active principles.
Last but not least, water allows proliferation of germs is bacteria, enemies absolute of the skin.
What is water used for in cosmetics?
After a long period in which it has been among the main ingredients in cosmetics, thewater it is therefore considered a ingredient to which you can give up for the sake of the environment. One wonders why and the reason is soon said. The water gets better there texture gods products, making them softer and most importantly, acts as a filler. The product diluted with water it results therefore more lasting.
Obviously, removing the water, a to change It will be there consistency of the cosmetic, but the experts assure, only that. The product you are going to use will then be in dust, or solid, but his effectiveness It will be there itself, if not indeed amplified.
A green choice with respect for animals
As is already happening in the fashion world, green cosmetics are certainly nothing new. For years now, make-up has been making products with a good percentage of natural ingredients and therefore not aggressive for the skin. But not only for the environment, a green choice was also made in respect of animals, in fact, there are now very many brand cruelty free.
