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On the occasion of Pride 2021 FOREO launches “Be YOUnique”, the campaign that celebrates the diversity. An important commitment that of the most famous Swedish skin tech brand, in favor of the uniqueness of people and a new canon of beauty.
A canon that is increasingly open to diversity.
FOREO: for Pride 2021 launches Be YOUnique
Beauty does not have a single canon of referenceindeed, it is diversity that makes each face unique. A message important that, fortunately, sensitizes more and more people. Not only activists and committed, but also fashion houses, well-known faces, companies and many other subjects ever more united in favor of diversity in all its fronts: from diversity in appearance, to different sexual orientations.
On the occasion of the big event Pride 2021 also FOREO, the Swedish skin tech company, has decided to have its say by launching an awareness campaign that celebrates diversity and uniqueness.
The Be YOUnique awareness campaign
“Be YOUnique” is the branded campaign FOREO on the occasion of Pride 2021. With it, the popular skin tech company intends to send a clear message in favor of diversity but also involve as many people as possible in what might be termed a domino effect of communication.
Yes, because strength lies in forming a group with people, and FOREO knows this well.
Thanks to the appreciation it enjoys, the company has managed not only to expand by specializing more and more inoffer of sophisticated devices in the field of Beauty Tech, but also to amplify their messages of personal acceptance. What FOREO aims at is inviting everyone to be wonderfully themselves. But also to have a literally active role in this, becoming co-creators of a new face of beauty. A face that responds to changes in society and therefore has only one criterion: YOUniqueness.
FOREO: one of the most loved beauty tech brands in the world
FOREO has become the third skin tech in the world in its category, conquering the podium thanks to many countries where FOREO products have literally thrilled people. The beauty tech brand offers a new standard of solutions for beauty and well-being, from the award-winning facial cleansing brushes of the LUNA line, to the invention of the smart device for UFO face masks, to the innovation of the ISSA toothbrush. The most popular products are LUNA 3, UFO 2, and FOREO BEAR.
Boris Trupcevic himself, FOREO CEO and founder of the company, testifies how diversity and inclusiveness were the concepts that guided the Swedish brand. The family of FOREO it is proud of its being global.
