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In Italy every day dozens and dozens of new companies are born (and unfortunately often also die) with the desire to “literally split the world”. This is not always the case, because due to the rush to enter the market that matters, some fundamental aspects of a company are often overlooked, such as creating a brand that works, that is easily remembered and that is immediately recognizable.
In a world where appearance counts a lot, falling at the beginning of this adventure is a shame, because with little and with a minimum of commitment (including economic) it is possible “make a name for yourself“Self-respecting and with a strong emotional impact.
Personalized clothing to strengthen the brand
Leaving aside the fundamental discourse of the company logo and related and connected marketing, in this article I want to discuss the importance of giving a status to your employees with the use of custom clothing high quality, and we’re not just talking about branded shirts or t-shirts.
Customization can and should be done on accessories such as ties, trousers, gloves, aprons, scarves, caps and so on. From the outside you will immediately notice the difference with companies that for example have not taken care of this aspect.
Everything is used to give and “give authority and strength”To your company, obviously from a visual and appearance point of view. Of course, with only appearances, we do not go very far, but it is a crucial point that companies that want to aim for the top cannot overlook.
Therefore, with the advice of industry experts custom clothing, or friends of Publygraph, we want to give you X tips and suggestions for choosing the products to customize to create your own collection that highlights your brand and strengthens it.
Top 5 tips for your custom clothing
The 5 tips we want to give you focus on 5 essential characteristics: 1) the quality of the material used, 2) the printing technique chosen, 3) the colors of the product, 4) the fit of clothing and fashion accessories, 5) and finally, the details that represent the pride of the work.
Let’s now analyze each point specifically:
- The quality of the material used
If you have decided to create your own personalized fashion line that emphasizes your brand, we recommend that you use the 100% cotton free of synthetic fibers.
If you want to aim for the top you could also opt for organic cotton which with a slight surcharge offers you superior quality premium.
Other fabrics not to be discarded a priori are Triblend or advanced mixed fabrics.
- The chosen printing technique
The best quality / price ratio is certainly given by silkscreen printing, the most widespread in the world and also the cheapest. It is perfect for large runs. It is ideal for logos, designs and graphics up to 4 colors on both light and dark colored clothing.
Otherwise, an advanced printing technique called Direct Digital Printing (DTG – Direct to Garment) with which it is possible to print any design and graphics with all possible shades and with an exceptional definition.
- The colors of the product
Regardless of the choice of logo color which varies from case to case, you need to pay attention to color chart of each brand.
For example, the green of Fruit of the Loom does not match the green of another clothing brand. In fact, each brand has its own color chart that does not coincide in 99% of cases with that of its competitors.
Therefore the advice is to do not mix custom clothing from different brands believing to get the same colors, because as explained they often do not coincide.
- The fit of clothing and fashion accessories
It is essential to read the technical data sheets of each clothing or fashion accessory, in order to understand the fit if abundant, slim or normal.
The wearability of a certain type can in fact be associated with the mission of each company.
For example, a company that aims at extreme professionalism, at the idea of strength and freshness, could focus on slim fit instead of abundant one and vice versa.
- The details
The details as anticipated are the flagship of the whole branding operation. The accessory processes make personalized clothing even more unique and precious, a piece that becomes a source of pride to be worn.
So let’s go with the personalization of the inner collar, three-dimensional graphics, personalized labels, special sleeves and so on.
